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PRESENTING DATA TO CHANGE BEHAVIOUR
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ACCESSIBILITY
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HUMOR
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THE POWER OF TRENDS (DATA OVER TIME)
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MAKING VALID CONCLUSIONS FROM AVAILABLE DATA (WHAT DOES IT MEAN?)
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GOOD THEORETICAL UNDERPINNINGS
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USING INSTITUTIONAL LANGUAGE TO SUPPORT THE WORK (DARWINISM, INVITING)
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LOGICAL FALLACIES
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MAKE THEM WORK FOR IT…
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PATIENCE